HomeShoppingSpanish toy store chain Imaginarium announces closures

Spanish toy store chain Imaginarium announces closures

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Imaginarium has advised its customers via social media that all stores in Spain have closed, a few days after its website went offline.

The company has announced that it is to close all its remaining outlets in Spain. Imaginarium had already vastly reduced its store estate in the country over recent years, following a challenging trading period.

A message posted on the company’s Facebook page reads: “You may have noticed that our website has been down for a few days now. We have held on until the last moment, until our last breath, to ‘press the button’ and say goodbye.

“With a heart full of mixed emotions and after many years, we are sad to inform you that Imaginarium is coming to an end.”

The Imaginarium toy stores were well know and loved throughout Spain, famous for their blue arch-like entrance doors; one large and one small, leading onto the shop floor. The company was founded in Zaragoza and was listed on the Alternative Stock Market until 2022, when it was excluded. At its peak, the company employed almost 800 workers, and ran 420 shops in 20 countries.

The company also expressed heartfelt gratitude to its Spanish customers for their loyalty and support over the years, as well as thanking staff who have worked for the business, for their hard work and dedication.

The company statement added: “It has been an honour and a privilege to be part of your life and that of your children, providing them with moments of joy and fun through our toys.”

Customers have been provided with an email address for any queries: customercare@imaginarium.es.

The news comes following the recent announcement by Spanish chain Poly Juguetes, which filed for voluntary insolvency proceedings in March. Poly Juguetes is part of Teal Group Holdings, which also includes The Entertainer, Early Learning Centre and Addo. Toy World understands that the Poly Group is actively seeking a new owner, so that stores can stay open and staff keep their jobs.

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