Lunes, 12 de agosto 2024, 11:25
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The Olympic Games allow various sports to shine every four years, temporarily pushing football to the background. In Paris 2024, tennis took the gold medal by achieving the most-watched broadcast on La 1 last Sunday, August 4th: a total of 3,578,000 viewers and a 37.5% share tuned into the main public channel to watch the match between Novak Djokovic and Carlos Alcaraz, which ended with a silver medal for the Murcian tennis player. The golden minute, meaning the moment that gathered the largest audience during the entire Olympic event, occurred at 16:54 hours, when more than 4.5 million viewers connected, resulting in a spectacular 43.8% average share.
Nevertheless, football also garnered significant interest among the public: the overtime between Spain and France was the second most-watched event with 3,485,000 viewers and a 41.7% share. The match itself, broadcast on Friday, August 9th in the late afternoon, attracted almost 2.9 million viewers and a 35% share. Additionally, the penalty shootout between the Spanish women’s team and Colombia was among the most-followed broadcasts, with an average of 2,759,000 viewers and a 33% share.
Athletics broadcasts on La 1 also surprised many during these Olympics: nearly 2.6 million viewers and a 31.4% share tuned in for the session on August 9th, according to data from a Barlovento Comunicación report. The opening ceremony gathered an average of nearly 3.4 million viewers and a 38.1% share on RTVE (broadcast on La 1, La 2, and Teledeporte). The closing ceremony, however, managed almost 2.2 million viewers and a 25% share.
Overall, the Paris Olympics achieved approximately 31 million unique viewers across RTVE channels and Eurosport, meaning that 67.1% of the Spanish population engaged with the sporting event. This marks an improvement compared to the 66.3% who tuned into Tokyo 2020 (primarily due to the favorable European time zone), though still far from Barcelona ’92 (86.5%) or Atlanta ’96 (90.1%).
By age group, it achieved its best figures among those aged 45-64 years (74%) and those over 64 years (80%). Regarding autonomous communities, Asturias (75%), Castilla y León (75%), and Aragón (72%) had the highest viewership for following sports competitions. Olympic events also generated more interest among men (58%) than women (42%).
La 1 Wins August
La 1 dominated the first two weeks of August by nearly doubling its usual results. The public channel halted its regular programming to focus entirely on the Olympics, achieving an average of 19.3% across all broadcasts offered. The channel’s overall average so far this month stands at 15.6%, compared to Antena 3’s 10.3% or Telecinco’s 8%.
On Teledeporte, the Olympic share was at 4.4%, with women’s canoeing being the most-watched event on this sports-themed channel with a 9.5% share; meanwhile, sports broadcasts on La 2 also boosted its numbers to an average of 4.4%, with the Spain-Egypt match being the most followed on this secondary channel with an 11.1% share. On Eurosport, linear viewing stood at a mere 0.6%, with artistic gymnastics (1%) being among audience favorites.
The public corporation once again fully committed to covering the Olympic event, offering more than 400 hours of live broadcasts distributed across its various channels and platforms; in addition to special coverage from both a set in Paris located in front of the Eiffel Tower and two studios in Spain: one set up for the occasion in Torrespaña (Madrid) and another from Sant Cugat del Vallés (Barcelona), in RTVE Catalunya studios.
Thus, RTVE bids farewell to Paris while already looking ahead to future Olympic events. The International Olympic Committee (IOC) has confirmed that it has awarded broadcasting rights in Europe for four editions of the Olympic Games—from 2026 to 2032—to the European Broadcasting Union (EBU) and Warner Bros-Discovery for both summer and winter editions.
